Our objectives

Our ambition is to deliver a transport service to be proud of. But how are we making it happen? Here are 8 things we’re doing:

Bringing more people to the Isles of Scilly – and keep them coming back
We want more people to fall in love with Scilly. So, we’re using targeted marketing to build on the peak season and make the season longer. We’ve made it as easy as possible for people to book.  And we want to make the journey part of the experience, so people travel with us again.
Delivering more cargo through a simpler, smarter freight service
We’ll keep investing in new equipment and working with partners to continuously improve our freight service. Our new freight vessel, Gugh, is a fine example of this.
Skybus engineer standing in front of a Twin otter aircraft in the hanger at Land's End Airport
Investing for our future

To keep delivering a transport service for Scilly, we need to plan ahead. We know ships, planes, and buildings only last so long – and that people will demand new and better services. So, we’ll keep investing to improve what we do.

Investing in our people

Great facilities, vessels, and systems can’t deliver an excellent service on their own. We need great people. And we need to invest for the long term too – to make sure our people keep learning, and moving forward in their careers. As well as gaining the latest skills, this will help to keep everyone motivated to give their best.

Keeping our costs as low as possible by getting things right the first time
The reality is offshore transport can be an expensive business. If we want to keep delivering for Scilly, we need to keep our costs under control. So, we’re focusing our efforts on the things we’re best at and making sensible cost savings where we can. We work in a smart, efficient way – because when we get things right first time, it keeps costs low and pleases our customers.
Communicate clearly with our community, and our own team
Our people and the communities we serve have a right to know about how we’re doing, and why we make the decisions we do. We’re doing all we can to communicate clearly and openly – with regular updates and community engagement events. And communication works both ways, so we hold community listening events too.
passenger relation advisor at Penzance for Scillonian III
Make onward journeys easier
Our services depart from Penzance, Land’s End, Newquay, and Exeter. But for our passengers, the journey usually doesn’t start or finish there. So, we’ll work to line our schedules up with connecting travel services. We’ll also meet with travel decision-makers to improve connections overall. This will make it easier to tempt people to try Scilly – and help islanders travelling on the mainland.
Look for new services that can help us deliver for Scilly
We will keep doing what we are good at. But there might be new services that fit well with what we do, and that can help us achieve our mission, while providing things our customers really need. We continuously review opportunities to build a bigger and better company.